Pharmaceutical Marketing and Promotion

Pharmaceutical marketing communicates important, and often complicated, information about drug therapies and the safe and effective use of medicines to physicians, pharmacists, and patients alike. Educating and encouraging patients to ask about symptoms can mean earlier diagnosis and better management of conditions.

Presented at PhRMA’s State Government Affairs Annual Meeting, September 2007 in Scottsdale, AZ.

Mktg Promotion Slides.pdf 34.26 kB No media file is available.